Facebook is one of the most consistent performers in social media marketing, and almost every company engaging in online ad expenditure may take advantage of the opportunities it presents.
These remarketing efforts may help your digital marketing Virginia agency get the most out of your paid ads by retaining your brand in prospects’ minds, delivering rewards to convert, and lowering cart abandonment.
To make the most of your marketing strategy, fine-tune your targeting to ensure that only relevant people see your advertisements and it reaches high-value and lookalike demographics and the time your campaigns optimize consumer interest while avoiding redundancy.
- Ensure that your ads are appropriate to your target audience.
The most efficient strategy to reach your targeted audience is to improve your targeting as much as possible.
The user interface of Facebook’s remarketing system emphasizes demographic statistics, the most reliable and comprehensive data accessible.
However, demographic information alone will not place you ahead of your intended audience.
Features like preferences and exclusions can help you narrow down your targeting and save money on irrelevant impressions.
Create a distinct advertising campaign for each level of your Facebook marketing pipeline to ensure that your advertisements are relevant.
Then again, your Facebook audience, like any other, has diverse interests and expectations.
You’ll need a plan that covers all of these objectives and delivers solutions.
Your Facebook retargeting campaign may display leads to the precise correct advertising based on their stage in your sales funnel with the right tweaks.
- Target Those Most Likely To Purchase.
Facebook’s Custom Audience settings allow you to drill down even further to target those who have shown a strong interest in your company.
For example, using the ‘site traffic’ criteria given above, you may construct a remarketing strategy to target blog readers.
- However, you may target your high-ROI Virginia Beach IT companies blog readership by making precise tweaks, targeting people who saw more than one blog article.
- Visitors who saw a blog article and a landing page are being targeted.
- Visitors who have visited an article and your Pricing page.
- Similar changes can be made for additional guests who have interacted more intensely with your content.
- Make use of Facebook’s Lookalike Audiences.
You can construct a lookalike audience to reach outside these boundaries.
Facebook produces lookalike audiences by identifying individuals who have characteristics with your target audience.
These filters may be “layered” on top of your Custom Audience settings to locate leads that match your criteria.
- Timing Is Everything.
To be effective, your campaign must strike a balance between “too soon” and “what is this again?”
Your campaign’s timing is flexible and should be determined by your consumers.
If your sales funnel is short, Facebook recommends retargeting to website users who visited within the last 15 to 30 days.
To keep people going through your funnel, you may extend your frequency window for transactions that need additional contact points.
To that end, you may configure your Facebook campaign to exclude people who have recently converted for a certain period.
Unless you have exceptional cross-selling possibilities to advertise, most B2C remarketing efforts omit recent purchases for one to two weeks.